So your cannabis business is making you a lot of money, now what? Putting it into the bank is worthless. The bank, if they will even take it, pays practically nothing in interest. You could re-invest back into the cannabis industry, but that’d be breaking a cardinal rule of investing - diversity. All your eggs would be in one basket, the cannabis industry. The Dow Jones and S&P 500 just hit intraday records, you could put your money in the market. But another cardinal rule of investing is to buy low and sell high. And many investors think the stock market is ready for a pullback.

At the end of the day, there are only two asset classes that actually appreciate, and that’s equities (stocks) and real estate. The stock market is tricky business, though. Companies can always issue more stock, diluting the interests of their shareholders. Companies that look like a million bucks today can go out of business tomorrow, leaving you with shares of a worthless company. 

Real estate, however, is different. As Mark Twain once said, “Buy land. They’re not making it anymore.” Unless you think we are in for another once in a lifetime real estate collapse, the real estate market is the best way to make long-terms gains and diversify your investments.

So if you are looking for opportunities to diversify your investments, then make sure to attend “Alternative Investments for Cannabis Business Owners.” This talk will dive into various real estate investment opportunities, from commercial cannabis properties in newly legalized and medical states to single-family and multi-family rental properties. This talk is taking place Friday, December 2 at 12 p.m. Tickets to PDX Weed Week presented by TJs Gardens can be purchased at pdxweedweek.com.