The marijuana industry is rapidly growing into a bona fide, full-fledged business. With multiple strains, effects, tastes and growing processes, the weed industry is starting to look a lot like the wine industry.
So, what can the wine industry teach the cannabis industry? A lot! Join John Olson, founder of TeSóAria - a pioneering winery in Oregon’s Umpqua Valley known for its huge range of offbeat and award-winning wines - for his talk titled “What the cannabis industry can learn from the wine industry.” This PDX Weed Week talk will take place on Friday, December 2 at 3 p.m. at TeSóAria Vineyard & Winery located at 4003 N. Williams Ave.
There are a whole list of lessons the cannabis industry can take from the wine industry. For example, the wine industry has created an appellation system, which are designated geographical and environmental regions that produce fruit with specific flavors, textures and aromas. In order for a wine to be labeled and sold as Chablis, for example, it must be made with fruit from that particular appellation. The goal of the appellation system is to protect the quality and marketing integrity of the wine.
Of course, the wine industry has a huge advantage over the cannabis industry right now, as the wine industry has dealt with the concept of regions of origin and authenticity for hundreds of years.
Other lessons the cannabis industry can take from the wine industry include vertical integration, soil and climate management, the technique of block management, marketing, and much more.
If you are interested in learning about wine management concepts that the cannabis industry can implement, please register for PDX Weed Week presented by TJs Gardens at pdxweedweek.com, and register for the talk titled “What the cannabis industry can learn from the wine industry,” on the website or the PDX Weed Week app, which can be downloaded in the App Store or Google Play.